99.2 Yfm Y Academy

Site news

Y Academy 2012A launches April 2012

by Kanthan Pillay - Monday, 2 April 2012, 12:18 am

 

(This site is a training facility for the Y Academy and is not open to the general public. Access the regular Yfm site here.)

The Y Academy is the most ambitious training and development programme ever put together by any media house, in South Africa or anywhere. It’s an intensive six-month programme that will drop new recruits into the heart of our operation. They will learn how to produce, how to conduct an interview, how to write a news bulletin, how to feed music into our digital library and how to catalogue that music, how to produce promotional clips, how to market events, how to sell advertisements, how to know what is and is not allowed on air, and finally, to get behind the mike and show us what they are made of.

1. Are you a South African citizen, young, vibrant, spunky, proactive, presentable, and be able to work under pressure?
2. Do you sound good?
3. Do you have a degree or a diploma from a university or technikon?
4. Do you speak very good English as well as being fluent in at least one vernacular language – preferably isiZulu or Sesotho?
5. Do you love and understand music, especially Y’s music?
6. Are you prepared to put in many long hours learning from the brightest talents in radio with enthusiasm and determination starting April 2010 for six months without dropping out?

Successful applicants will be expected to sign contracts binding them to Yfm workplace rules, the Yfm disciplinary code, and the Broadcasting Code of Conduct. Successful applicants will receive a small stipend to supplement their travel and accommodation. The Y Academy is a learnership programme, not an offer of employment. Successful completion of the Y Academy programme does not guarantee employment at Yfm, YMag, YWorld or associated companies. Site designed and Copyright © 2007-2011 Ibululu Management Consultants All Rights Reserved

 

Course outline

by Kanthan Pillay - Tuesday, 8 March 2011, 10:52 am

 

Yfm Y Academy™	Certificate programme in broadcasting
Duration	Six months
Purpose	Train a new generation of South African broadcasters in all aspects of radio presentation and production with a strong emphasis on ethics and social awareness underpinned by technical skills.
Target Audience	Anyone looking to develop a career in broadcasting either as a presenter or journalist
Learning assumed to be in place	Proficiency in English and one official language other than Afrikaans. A tertiary qualification (degree or diploma) from a recognised tertiary institution requiring at least three years of study. Recognition of prior learning may be applied if the candidate ishas at least three years related experience in the media industry.
Exit Level Outcomes (Credits)	Demonstrate competence in basic general knowledge. (5) Demonstrate competence in knowledge of music, musicians, and music history. (5) Demonstrate competence in basic media research. (5) Demonstrate competence in basic law, legal systems, the constitution, and laws affecting the media. (5) Demonstrate competence in media ethics including accuracy, objectivity, and fairness. (5) Demonstrate a knowledge of the factors that affect broadcasting (history, ownership, regulatory framework). (5) Demonstrate ability to write voicers and radio scripts. (10) Demonstrate ability to research, compile, and produce radio news stories. (10) Demonstrate ability to tape sound and perform interviews. (5) Demonstrate ability to transfer taped material to non-linear editing system. (5) Demonstrate ability to edit sound on non-linear editing system including basic mixing of music and voice. (5) Demonstrate ability to competently operate mixing desk with multiple audio sources including digital playback systems, CD, DAT, and minidisk players where applicable. (5) Demonstrate ability to conduct live face-to-face and telephone interviews. (10) Demonstrate ability to present competently on air including speaking off the cuff unassisted for 3 minutes on an impromptu subject. (10) Demonstrate ability to create radio features including appropriate selection of music from existing playlist. (10)
Teaching methods	A combination of: On-the-job (workplace learning); Lectures; and weekly assignments.
Learning and reference materials	To be provided in class as required
Scheduling	Up to 40 hours per week including weekend and shift work as required by the workplace
Assessment	Based on attaining a minimum of 60 percent of credits overall including a final written examination counting 10 points toward the overall credits
Moderation options	Moderation by industry professionals who will be in possession of an applicable qualification and/or the necessary minimum industry experience
Human Resources	Course coordinator and lecture administrative assistant Workplace mentors in various skill sets.
Physical resources	Lecture area. Production facilities including studios and related equipment

 

Available courses

• DJ

  At the end of this module, you need to be able to:
  

  1. Demonstrate ability to competently operate mixing desk with multiple audio sources including digital playback systems, CD, DAT, and minidisk players where applicable.
  2. Demonstrate ability to conduct live face-to-face and telephone interviews.
  3. Demonstrate ability to present competently on air including speaking off the cuff unassisted for 3 minutes on an impromptu subject.

  

• Music

  Demonstrate competence in knowledge of music, musicians, and music history with emphasis on Yfm's core genres -- House/Dance, Hip Hop, Kwaito, R&B, B&E
  

  

• Marketing

  Develop an understanding of the importance of marketing in the radio environment including the concepts of brand value and brand integrity

  

• Sales and research

  At the end of this module you need to:
  

  1. Have an understanding of audience research, demographics, segmentation;
  2. Understand how a rate card works;
  3. Design a basic sales campaign for an arbitrary client, and;  
  4. be able to draw up an ad schedule with costings;

  

• Copywriting and scripting

  At the end of this module, you will need to be able to: 

  • Demonstrate ability to write voicers and radio scripts. 
  • Write a script for a 30 second commercial for an arbitrary client.

  

• Production

  Develop a working knowledge of audio editing and recording, producing radio commercials, and promos / imaging for the radio environment using current technology including ProTools, and interaction with clients.

  

• News

  The basics of broadcast journalism. (A substantial list of skills and knowledge is defined in the course material)
  

  

• Technical and Outside Broadcasts

  At the end of this module, you need to be able to:
  

  1. Understand how to be a technical producer including editing promos
  2. Understand how to operating the desk for a presenter during an outside broadcast
  3. Understand how to set up an outside broadcast including ISDN lines, PA systems, and comms.

  

• Final Exam 2011B

• Lectures

  

• Fundamentals of broadcasting

  Everything you must know if you want to be on air at Yfm