Humans have always longed to create meaning. Today, brands are the way many of us choose to do it. If you want to make money, create something valuable. We can help.
Be interesting or be useful. Preferably both. If you’re neither, you’re dead in the water. Just saying.
You see them scrolling’ You hatin’ how you can’t make them stop. Again, we can help.
Talk to the people who matter, when it matters. Otherwise, talk to the hand. Seriously.
Nobody shops for a car the way they shop for dishwashing liquid. And if they do, they’re weird. Ask us what that means for your brand.
We provide expert guidance and swift, strategic messaging to protect your brand's reputation and navigate challenging times.
Radio ads, video scripts, social media, manifestos and anything else you can think of. If you need words for humans by humans, we’re here.
Doing this well is both very easy and incredibly hard. You probably need a map and a guide. We’re here when you’re ready.
Dr. Sarah Britten is available for keynote presentations and panel discussions, sharing her insights drawn from over 20 years of experience across major industries.
Ibululu is the Zulu word for the puff adder, Bitis arietans. The company was the creation of Ronnie Borain, a much-loved and respected figure in journalism in Kwazulu-Natal. Ronnie loved reptiles, and he was also my husband’s best friend for many years. After his death in 2015, the company passed to me. As a young child, I nearly trod on a puff adder near Dullstroom, and I like to think of this as a connection between us. Ronnie was a mensch, and I hope to continue his legacy of integrity, pragmatism and wry humour.
There isn’t a logo for Ibululu, per se. Instead what you see here is painting I made of an ouroboros: a serpent – a puff adder, yes - biting its own tail. This ancient symbol, thought to be some 7000 years old, is present in both Ancient Egyptian and Ancient Greek tradition. The ouroboros represents the concept of "All is One"; it often symbolises the cyclical nature of time, as well as the unity of material and spiritual worlds. Nothing to do with marketing and advertising then.
But wait, there’s more…
Here’s the thing: art, literature and music matter as much as they have ever done. But their share of voice is small compared to the cacophony of commercial speech. You can’t outsource everything to a bot, and the things that matter to us human beings are the things that make us feel; that remind us what counts.
Managing Director
As the owner and Managing Director, Dr. Sarah Britten brings over two decades of marketing and communications expertise. She is passionate about strategic brand building and leads Ibululu with a vision to honor the company's roots while driving innovative, industry-leading results for our clients.
